Money Flow ETF Portfolios MoneyFlow & Relative Performance Stock Portfolio
Systematically Managed Portfolios
Sector-Rotation ETF System That Beats Passive Benchmarks
Daily Signals Delivered to You
Systematically Managed Portfolios
Sector-Rotation ETF System That Beats Passive Benchmarks
Daily Signals Delivered to You

The Money Flow Model was created by Bob Brogan, CMT, during the 2000 Technology Bubble. He closely monitored the Money Flow Breadth of the NDX100 in the lead-up to the market peak in March 2000. As the Money Flows decreased, he warned his institutional portfolio manager clients to prepare for a bear market.

Terence Brogan, CMT joined the firm in June 2002 and has been inspired by stories of a groundbreaking market prediction. Over the past 20 years, he has worked tirelessly to develop and promote this strategy. The data below demonstrates that it remains an effective approach to market timing.

Rob Brogan, Jr. has helped bring the Money Flow Models to a broader audience by strengthening client relationships and translating signals into clear, actionable insights. His work keeps the strategy practical and accessible for today’s investors.
The Money Flow Model:
• Tracks capital flows across major U.S. sector ETFs
• Identifies emerging leadership trends
• Adjusts allocations based on objective signals
• Emphasizes low turnover and risk management
• Avoids emotional decision-making
This is not day trading.
This is not stock picking.
This is a disciplined framework for navigating full market cycles.
One-year subscription to the Money Flow Model, published in The Daily Signal Report™, delivered to you via daily email.
✔ Independent investors
✔ Financial advisors
✔ RIAs seeking macro positioning support
✔ Long-term allocators who want structure
Not for:
✘ Day traders
✘ Options traders
✘ Short-term speculation
Institutional capital doesn’t move randomly.
It rotates — from cyclicals to defensives.
From growth to value.
From risk-on to risk-off.
The Money Flow Model measures those rotations objectively — removing emotion from the equation.
When leadership changes, the model adapts.
The model provides managers with a clear, rules-driven framework: when capital shifts toward risk, allocations move into Cyclicals (offense); when market conditions turn defensive, exposure rotates into Non-Cyclicals—enhancing portfolio positioning and supporting decision-making without altering individual stock selection.
Because the model signals are strictly Bullish or Bearish, allocations only adjust when the market regime flips, keeping turnover modest compared with more granular sector-rotation or stock-picking strategies. This low-churn approach helps manage transaction costs and tax impact while providing a timing overlay that shifts overall sector posture as market conditions change.
For the model to work effectively, portfolio managers need access to all major sectors. The edge comes from being able to go “offense” with Cyclicals and “defense” with Non-Cyclicals, which a highly concentrated portfolio cannot achieve. The optimal implementation is a diversified core or sector-ETF universe, where no single holding dominates—allowing capital to flow smoothly between risk-on and risk-off exposures as market conditions shift, all without distorting the client’s mandate.
The model is designed for low turnover and only adjusts when signals shift meaningfully.
The Money Flow Model provides research and model allocations. Subscribers make their own investment decisions.
Primarily liquid U.S. sector ETFs for transparency and ease of implementation.
Yes. Many advisors use the model as a macro overlay or portfolio positioning tool.

Nine-year performance and risk statistics: Money Flow Model vs. S&P 500 Equal Weight Index

The Money Flow Model acts as an offense‑versus‑defense sector‑rotation overlay that has delivered meaningfully higher returns and better risk‑adjusted performance than an equal‑weight S&P 500 over the past nine years

Our 24-year Total Return +1,414.99% vs. S&P500 +407.42%

Our 24-year Money Flow Technology ETF Portfolio Total Return +2,242.28% vs. Technology Sector +779.99%

Money Flow Portfolio = +246.04% vs. S&P500 EW= +130.74%

Money Flow Portfolio = +255.59% vs. S&P500 EW= +158.45%The Money Flow Model has outperformed the S&P 500 Equal Weight Index over 9 years with higher returns, smaller drawdowns, and modest turnover, using a simple binary bull/bear framework to rotate between offensive and defensive sectors.

Money Flow Portfolio = +106.79% vs. S&P500 EW= +80.97%

Money Flow Portfolio = +42.88% vs. S&P500 Equal Weighted= +22.51%

10 Year, 52 Week Rebalance, Buying Top 100 Money Flow & Relative Performance Stocks and Selling Bottom 20% of Rankings. 89% Active Return (Alpha) vs. S&P400

10 Year, 52 Week Rebalance, Buying Top 100 Money Flow & Relative Performance Stocks and Selling Bottom 20% of Rankings. 86% Active Return (Alpha) vs. S&P600
Our Money Flow Core w/ Bonds is designed to give investors exposure to all Cyclical Sectors during periods of market liquidity expansion while continuing to protect portfolios from excessive draw-downs with just Bonds during periods of liquidity contraction.
Our Money Flow Core w/ Gold is designed to give investors exposure to all Cyclical Sectors during periods of market liquidity expansion while continuing to protect portfolios from excessive draw-downs with just Gold during periods of liquidity contraction.
Our Money Flow Core w/ Non-Cyclical equities is designed to give investors exposure to all Cyclical Sectors during periods of market liquidity expansion while continuing to protect portfolios from excessive draw-downs with just Non-Cyclical equities during periods of liquidity contraction.
Money Flow Portfolio recommendations over the past 12-36-60 months

1 Year Performance

2 Year Performance

5 Year Performance
Money Flow Portfolio Vs. S&P 500 (SPY)

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Systematic. Rules-Based. No Emotion.
The Money Flow Model delivers:
Built for professionals who want structure — not opinions.
📬 Contact Have questions or want to learn more about the Money Flow Model? Reach out directly: Email: rbrogan@brogangroupresearch.com We’re happy to answer any inquiries and help you explore how the model can fit your portfolio.
DISCLAIMER:
Please remember that past performance may not be indicative of future results. Different types of investments involve varying degrees of risk, and there can be no assurance that the future performance of any specific investment, investment strategy, or product made reference to directly or indirectly in this newsletter (article), will be profitable, equal any corresponding indicated historical performance level(s), or be suitable for your portfolio. Due to various factors, including changing market conditions, the content may no longer be reflective of current opinions or positions. Moreover, you should not assume that any discussion or information contained in this newsletter (article) serves as the receipt of, or as a substitute for, personalized investment advice from Brogan Group Equity Research, LLC.
To the extent that a reader has any questions regarding the applicability of any specific issue discussed above to his/her individual situation, he/she is encouraged to consult with the professional advisor of his/her choosing.
A copy of our current written disclosure statement discussing our advisory services and fees is available for review upon request.
It should not be assumed that recommendations made in the future will be profitable or will equal past performance.
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